Our 'pink' issue was a hit, postgame interviews were better

Last week, as I made my way through the campus, I could not help but notice how many students had our paper in their hands. I know that having a winning football team makes people hungry for news, but I felt it was more than that. Then it struck me! Most of the students with the paper in their hands were young women. Why? Well, the pink headline and the topic - breast cancer - had caught their attention. The article at the top of pi - the strip, if you will - is a perfect example of the WIIFM (What's In It For Me?)Theory. Later that week, breast cancer activities, including the DIGG IT Volleyball game were filled to capacity. As an old fuddy-duddy professor, I can't always gauge the news value of students. I'm glad we at The South Texan have such insightful leadership from young women like of Adriana Garza (our pub lab director, the best), Editor Angela Palacios, Amanda Marcum, Sabrina Reyna, Katrina Alejandro, Claudia Garcia, Mary Beth Cleavlin, Erika Hernandez, Sabrina Salinas, Tania Garcia, Jacque Hutton and Jennifer Garcia to make sure that we cover issues pertinent to young women and women in general. If it was up to Fisher, myself, Jaime, David, Mike and Adolfo, we would be happy with just football and we wouldn't even care if the football was pink. Hahahahahaha! Again, good job.

As for our paper last week, it was as good as it could be with the exceptions of the sports page and the photos - which were pixelized in some cases. Mr. Fisher has worked with our photographers to remedy the photo situation and sports just has to do a better job. Mark, you are your own man now. Fix it! We need more features, more photos and more pizzaz. More stats,perhaps, would also help. We have one of the best teams in the nation and our coverage is flat. We should be making heroes and role models for our students. The advance should be our main story, not the game story. How many times do Fisher and I need to tell all of the sports staff guys about this? Fisher is mad. I'm just about ready to give up.

In spite of all these, your sports coverage was still a better than average effort. I don't think you all realize this, but for the past three years we have had the best sports staff in Division III of TIPA and have consistently won more writing awards than all the other 68 university schools at TIPA. In the past we have had people like Rolando Flores, Ted Briggs, Jaime Gonzalez and J.C. Reyes as our stalwarts and all knew that when the Javelina sports staff arrived, we were the best. So, you have to live up to the tradition. Do it!

Now, here is a page-by-page review:


Page 1: A very nice modular layout. Good use of Nieto mug. We should use a photo or a mug on every story. Audit headline, too small. BAP weak. Football package had a good idea and worked. And, on the subject of sports on the front page, I don't like it unless we achieve something significant. We haven't won a conference championship and are not even playing for that yet. Sports on pi should be reserved for "real" stories, not game stories. And, if we're going to have a game story on pi, then the advance of the coming game is the lead story on sports. Mary Beth's story on Round Table was excellent, but we had to rewrite the lead to help it make sense. Mary Beth, when all else fails, think summary lead. And, we should have used a mug of Tallant here, don't you think? Teaser was nice and the pink think was awesome, as I said earlier. That is the prettiest pink that we have ever run in our newspaper. Wow, I like pink. Who would have "thunk" it?

Page 2: Good job Erika! Wonderful, informative column! Nice page Strong elements with "Green Tip" and "UPD" columns. "Tweet of the Week" cute.

Page 3: A solid, newsy page with a solid mug of me, yea! No, just kidding. The one thing wrong with many of our inside pages is that we have a problem putting the BAP to the top. The BAP is "family weekend" and it should have been featured higher. The stories are well done. And, the review on Dead Man's Cell is solid, in spite of some misgivings from the Drama Department people. We have been doing reviews of university drama productions since 1926 and have always stated our opinion. We will continue to do this as long as the editor feels that the reporter doing the review is qualified and properly prepared to do the review. ROTC story posting also well done. Disappointed n Dr. Baker's photo...to fuzzy.

Page 4: Again, a very newsy page with plenty of information for our readers, students. Again, no real BAP. I agree, however, it would have been hard to have a BAP with these stories, but we have to try. Perhaps the ROTC story could have gotten bigger play? Good story on Goswami and the photo of him, which we had to scramble to get, and I'm sure pleased many of his fans.

Page 5: Layout here is weak. Material is strong in some places, weak in others. Katrina's "football" column is a tear-jerker for old fuddy-duddies like me. It would have worked better on sports page (which reminds me, where have our sports column been this year?). Editorial cartoon is bit weak. We can do better on this page. Let's work on it.

Page 6: Gosh darn it, guys. Our sports page is weak. Photo weaker, although a nice save with cutout. This is a color page and we have no action pics, no provocative columns and not even a real story. What's up? This is lazy reporting and not with the tradition of The South Texan sports staff. We started the page with a jump. Why? Never is the lead story on our feature page, the last page, a full-color page, a jump. And, we need an advance on the significance of the game with Commerce with interviews from both coaches. Yes, you can do this on Monday morning! Why don't we. Angela, you have to be a leader here. You have to tell them that is what you expect. Mark, you need to think. Remember, WIIFM! Poor effort. Disappointed. Please do better.

As for KUDOs, well the print edition was excellent but, like the Hoggies' win last week, it was a team effort. This leads us to The South Texan On Line where new things are been tried and quality material is been posted. The post-game interviews and video of our players after that exciting win over Tarleton State were excellent. Mr. Fisher, Ms. Adriana and I were very pleased with that posting. We understand that Noe the Nomad and Sabrina Reyna were responsible for this. So, they get KUDOs. Congratulations and keep up the good work.

It's a dog's world after all and, on the road with Hogs helps solidify Sept. 29 effort

The Sept. 29 issue of The South Texan had some excellent stories and features, but lacked photo and design quality. However, don't get me wrong, this was a solid paper and we are very proud of you. Let's talk about the highlights first and then we will do a page-by-page review. The highlights included: (1) Excellent news coverage and advances, (2) wonderful columns and editorials, (3) great features and a great headline on "All Bark," and (4) good sports coverage and great road trips (yes we had two - Canyon and Corpus Christi). Nice, very nice. Now, let's look at this issue, page-by-page.

Page 1: Great picture on teaser. The determination on Billy's face evident. Wow, I know some of you (young women) would want to blow this up bigger. Perhaps we should have it on the sports page? The lead story about the A&I alumni well done. However, we had a hyphen in the headline. Let's not do this. The package on flu shot very nice, but label head (Being Prepared) does not do justice to the story was well done. Katrina's story on flu well written and Mary Beth story on alumni is just as good. Nice work on Tejano features. A suggestion use more decks (more decks, more decks, more decks) and more charticles (more charticles, more charticles, more charticles). Short brief info with information that is pertinent to the reader is how to describe a charticle. Also, mugs on the speakers would be good. The "Teasers" at the bottom look better every week. Let's "lighten" the pictures to make sure they reproduce. Layoutwise, a very good modular format. Headline font use could have been better.

Page 2: I think our Page 2 is pretty solid now that we anchor Erika's column at the top. I didn't like this at first, but it's the best thing there. I still feel we should use a photo with the jumps, just to break up the grey. Some of our "additions" on the page - like the Arnold Gonzales and Ishmael Soto exhibit and the Family Weekend - need "real" stories. They look like ads. UPD and Green Tip very well done. Finally, the "Focus On Us" photo is again a sideshot. We can't use sideshots or backshots. Okay? Let's work on this.

Page 3: Nice tease at top on the South Texas Archives cinema exhibit. Good story and photo by Edwin on art exhibit. Poor play and photo (no cutline) on Dead Man's Cell. This should have been on pi (page one).

Page 4: A nice color page with a great ad. Wow, have we collected for this? Photo of Ricardo Martinez excellent. The story on "Wall" documentary well done by Angel. Thanks, Angel. Jason Justice had another good story, but missed lead. Don't take for granted it's "ready for print." The editors must read the story and edit it just as any another story submitted by any other staffer. On the story on the "Wall," I think we missed the assignment. We were supposed to get student response and opinion. We missed that.

Page 5: Excellent feature page with some excellent photos. The kitty on the top left is a wow photo. The lead photo of the volunteer (he is a volunteer right?) with the cat nuzzling up to him is also wonderful. Good charticle on the bottom right and a strong story. Overall, very well done. Great headline. Who thought of this? Also, could tease on "Cat Nap." Wow, well done. It's one of the highlights of the year.

Page 6: A well done ed-ops page. Only problem is the gutter going down the middle. We need to work on this. Amanda, Claudia...good commentary. Editorials, especially the "Wall," are well done, too.


Page 7: This page lacked some cohesiveness. First, when we travel to a site to cover a football game, we need a dateline. In this case, it should have said CANYON -. Also, we need to look at style. Are we AMK or TAMUK? Angela and Mark (maybe Jaime, too), please review this and choose a style. Perhaps we need an editors' meeting to decide which style we want. Mark, the story you wrote was good for Saturday morning but was not good for Tuesday. The news in this story is old. We need an advance on the biggest game at TAMUK this year, the undefeated teams of TAMUK and Tarleton State clashing at Jav Stadium on Saturday. The sports staff totally missed this. We are disappointed. Think, THINK, THINK! THINKTHINK!! And, please don't be lazy, get quotes on injuries and coming games on Monday. You have plenty, Plenty, PLENTY of time to do this. I don't like lazy people. Javelina game week for volleyball should not be on top. Not important any more. Photo by Artie excellent. Too much space on the top.

Page 8: A very nice feature on Kristin Chancellor and a very nice story on cross country by Katrina...well done. Page layout was weak. There was no BAP. Cutout was good, but should have been higher and bigger. The photo of cross country kids should have been to the top and dogleg on ad on cross country story should have been avoided. Still, a good effort here. Well done.

So, who gets KUODs. It's tough. Lots of good efforts, including Claudia's pet story and photos, Artie's coverage in Canyon, David Brott's help on Saturday, Katrina's all over the place reporting and Edwin's reporting as well. Angel, too, did a fine job and Amanda had several worthy items as well. By sheer count, Katrina has three stories and went out of town on her own time to cover cross country meet. She also has two photos. Claudia has a column and a story plus five photos. Artie's online work, along with Mark's help, while travelling to Canyon, was also quite a "volunteer" effort. Amanda had a very good front page story, layed out and designed several parts of the paper,and a solid column. We could go on and on. What's an adviser to do? Well, time for multiple awards: Katrina, Claudia and Artie. Good job guys. Thanks. You're in the pot for the $100. Good luck.

From down on the farm, to art and a documentary on "The Wall" - Sept. 22 issue had plenty of good stuff and surprising KUDOs winner

The Sept. 22 edition had several good campus event stories and showed why it is important for The South Texan to report on campus events. The front page shows it all - teasers of the Hispanic Heritage kickoff on the teasers, an article on the coming documentary "The Wall" to our campus, a report on the Mayan art exhibit at the Ben Bailey Art Gallery to fun by the ag kids ant the farm. this was a very newsy front page. The inside pages had even more campus coverage. From that standpoint, this was a very good issue. Now, let's look at this issue page-by-page:

Page 1: Nice teasers, much better. Thanks. We do need, however, to identify, at least, what these people are doing. You need to say what the girls is chewing on (jalapenos), especially with the expression on her face. And you need to identify the girls all pretty all in a row. And, you need to tell the reader who the girl singing is. The story on "the Wall" was well done and a good effort by Angel Flores. It could have been better if the date and time would have been higher up on the story. Literacy summit story had great info and a was a solid story, but lead is too long. Why? Probably 'cause it was late and the editors did not have an opportunity to ask for a rewrite or even rewrite it themselves. Edwin's Mayan story was a bit better, but he subject matter made it confusing. The Ag Olympics story by Claudia was very functional and made for a good package. I think the photos could have been stronger, however. Also, please, PLEASE get names of people in the photos. I know, no one will read this. Finally, the TAMUK engineering story by mary beth had some great information that could be found no where else. Well done. Teasers at the bottom were better, but not great. We have to be able to see things. For this to happen, we must blow-up the photos. And, if we do that, like we did on Miss Hispanic Heritage, we have to identify who the person is....how about that?

Page 2: This was a very busy page with several elements competing for attention. I'm not sure that Erika's column should have been the lead story. Erika's column is very solid. Is she serious? Only the women known. Hahahahahahahahahaaha! Angela's Cheech Marin story also had some good information. When we have material like this that no one else has, perhaps we should use a deck to inform the public. In fact, we should have used a deck. The UPD Files story is solid and well done. However, when we have a student robbed at knifepoint, it calls for a separate pull-out story. Why didn't we do this? And, who does this? The page editor. The page editor will call the reporter and say "Give me a story on this." Green Tip of the Week again very interesting. Good job Sabrina Salinas.

Page 3: Who is that handsome devil who spoke on Hispanic contributions to the U.S. media? Perhaps we should have run the photo larger? Ha. Just kidding! Page 3 could well be our best page. It's got beauty queens, kids dancing and ROTC cadets taking oaths. It's almost a slice of Americana. Problems? Yes. to begin with, we had another label head on "Celebrating Diez y Seis de Septiembre." Why? Tell me something in the headline. Something like: "More than 400 attend opening Hispanic Heritage event" would have been nice. And, the photo of the kids - poor crop. And, always show the dancers' feet! Claudia did well with this straight news story. Sabrina had an outstanding short story on Miss Hispanic Heritage. Not bad for her first real journalistic effort. Edwin, Katrina and our ROTC guys also had good stories. Nice page.

Page 4: Some very provocative columns and editorial. However, this page still needs to be better organized and planned. Also, Claudia, please try to break up the gutter all the way down the page. Let's try to break this up with a story across the page or at the bottom. On the content, Angela Palacios had a very strong column on Dr. Hector P. Garcia. I certainly hope the powers that be at TAMUK read and heed her message. Carlos' "Customer Service" column also had some provocative moments and just barely escaped the whiney factor. It was nice, Carlos. The editorials should be together, not separate. They should be side-by-side of one on top of the other. Content wise, both editorial were solid. Cartoon was little weak but our resident journalism guru - Adriana Tapia Garza - saved it. Ask her how she did it. Well done!!!!

Page5: Sports guys did well to cover volleyball and cross country. Nice work on photos, Adriana Perez. Best thing here is the cross-eyed cat. Did we adopt it?

Page 6: Page 6 is typical sports page. Okay. Nice photo by Artie.

And, now, KUDOs. Who get's this prestigious student journalism award this week? There were many good candidates but we are going to give it to Claudia Garcia. Claudia's energy and passion to learn, take on challenging stories and just do whatever she can to help are contagious. Claudia, you get it this time and you deserve it. We are very proud of you. Now, it's time to tighten up your stories and editing and swing for the fences. Well done.

From dry to wet in less than one week, Sept. 15 issue led to interesting KUDOs decision: Katrina Alejandro rocks

In spite of heat, rain and some unexpected lack of passion for journalism by some of our staffers, we were able to complete our fifth issue of the semester this past week. The Sept. 15 issue was full of informative and important stories about our university and community. That means that we accomplished one of the most important goals of a newspaper, covering and reporting issues about the community. Now, let's look at the issue page-by-page.

Page 1: Very well designed. Nice package on 1959 team. The type on the blue should have been at least .5 bigger and could have been 2 pt. bigger if needed. When we run type over screens of any color, we run the reverse type bigger than normal. If I have one complaint about this page is that it needed some decks. Also, the enrollment story at the top should have had a better lead. The "diez y sies" story headline is a "label" head.We need a real headline for every story. Finally, on the Zambrano story, I'm not sure what happened but we forgot to read it, I guess. There were some elements in the Zambrano story, particularly in the jump, where we just didn't read the story before it bot published. This is the job of the editor, managing editor and page editor to read every thing that goes in the page or paper. Every story must be read in its entirety. Let's set up a system that will make that work. Angela, please take care of this. One other note, a word of praise for Rebecca Cepeda for her work on the "Swine Flu" article. Well done for a freshman.

Page 2: This is one of the better Page 2 layouts in recent memory. the only problem, layoutwise how great the bottom half of the page looks. Nice "Focus on Us", nice "Fall fashion" story, wonderful "Tweet," but let's put more tweets and use twitter symbol. I like the UPD stuff and "Green Tip of the Week" also nice .

Page 3: Nice layout. Bumping photos, don't! Edit the ROTC story, just don't run it like it is turned in.

Page 4: Nice sports page with very good photo of Billy scoring on a 70-YARD TD RUN! Great photo, Katrina.

Page 5: good rain photos that kind of lost luster with the ads. Perhaps just running the spread on top and using the last two photos on the right for a story would have been better.

Page 6: A nice editorial page but evidence that no one reads this blog abounds. Keep your editorials, together. In other words, one on top of the other. Nice opinion pieces, but we have done better.

Page 7: Enjoyed this page. The photos were weak, especially the BAP. The stories were solid Camps News material.

Page 8: Strong and well-designed page in Español.

Overall, this was an excellent paper that showed we had some gaps in our organization. Many of the stories showed up late, too late. Also, we forgot about our new mantra - online rules and print follows. When we cover an event, the story must be written the next day, it must be put on the web the next day and then maybe rewritten for the print edition which comes out on Tuesday. Online rules, print follows.

As for KUDOs, there were plenty of worthy candidates. They include staffers like Amanda Marcum, Mary Beth Cleavelin,Edwin Vasquez, Claudia Garcia, Rebecca Cepeda, Mark Molina, Artie Leal and Tania Garcia. However, the work of Katrina Alejandro has been consistent through the year and her work in this issue was exemplary. Katrina had the story on the 1959 national championship team, the healthfest and her great photo of Billy made her the recipient of this week's KUDOs. Well done Katrina, you're on the pot.

The Heat was "ON" and now the rains have come; KUDOS for Sept. 9 issue were "a little wet"

Well, we now have proof that God does read The South Texan. After more than 90 days of drought and a month of August with 10 dates with 100 degrees temperature or higher, the staff of The South Texan decided to do a package (feature story) on how the heat had impacted the area. Mary Beth Cleavlin did a wonderful story complete with sources and scientific data and Katrina Alejandro and Angela Palacios worked on doing a front page story with a jump to feature page 8 to make it look as enticing as possible. It was nice. The day the paper was delievered, it rained. I mean, it RAINED! More than 3 1/2 inches of rain fell that Sept. 10, most of it right on good ol' AMK. It was gratifying, however, to see student used our "HEAT WAVE" issue to cover themselves from the rain. It's enough to make a grown man cry! But, hey, after God saw our headline about the summer drought, he must have said, "Well let's just let it rain down there fellas. It's all fine. We'll take care of you." The downpours were needed and we thank God for little relief from the heat, not to mention the comic relief from those who reacted to our story while trying to escaped the rain.

Still, it was a good issue with plenty of readable and informative stories. Let's look at this issue, page-by-page.

Page 1: Katrina finally got the layout down with the burnt grass in from of College Hall as a backdrop and the headline worked, sort of. We could have done better, but this package, which jumped to page 8, worked well. Jacque Hutton's story on the Town Hall Round Table meeting was very informative. Good lead and plenty of good information and quotes. Story needed help, but that's what we have editors for....good job Jacque. Carlos' story on the Sabrios and Claudia's story on the new risk management leader were well done. Teasers at bottom look better but I still can't see the VBall photo and the maracas (they are maracas, right?) look like Indian pottery. We could have found something better than this for Hispanic Heritage. Specking of Hispanic Heritage, who is working on the "bug" for the upcoming features?

Page 2: Erika is the bomb! Really. Wow. She knows how to strengthen the bond with man. Yea. It's simple really feed us, love us, leave us along and pretty much we will be like loyal puppy dogs waiting for our next treat. But, excellent, Erika. You are getting better at this and this has syndication potential. Let me work on that on my time off. Theatre story was weak. We needed photo and a real story. We did not need a rewrite from a flier. Blotter was good. Let's develop this with a little better format. "Green Tip of the Week" well done. Nice Focus on Us page.

Page 3: Claudia tracked down the Cheech Marin story, good job. I would have suggested calling Cheech. Why did we not call him? Next time we are doing a story on a celebrity, we should try to make contact that celebrity. The Miss Hispanic Heritage story by Tania had a killer headline: "Hola Chica!" Que cute. Adolfo's story on the Poli Sci Pi Sigma Alpha chapter well done. Godd stories. Good campus news. A well-deisgned campus news page. KUDOs.

Page 4: Color on an inside page. Wow! Nice photo package on "Distant Light." Jumps well placed, but we always need to have some type of art with these many jumpbs. We should have planned this better. Nice page, for one that is inside. However, a suggestion. Let's make the color inside page our Best Campus news page and use the other black and white Campus News page for jumps. What do you think?

Page 5: This was a very newsy Campus News page and also in color. Yea! Excellent ROTC features. Where did you find this guy, Angela? His story on the Victory Cannon and the new commander were excellent. Let's use him some more. Let's talk about potential stories. Only thing bad here was the lead art on the "topping out" lunch. Surely, there was something "topped out." That was the photo we needed. Still, nice page.

Page 6: This ed-ops page was a little dull. Still, it had some poignant commentary by Nndy and Sabrina and Angela had a good column on how an editorial page works. Also, editorial were well done. A suggestion: let's keep our editorial together on this page. Claudia, you are doing a good job designing this page but you need to develop your own style and look. That includes having a solid editorial cartoon and a letter's to the editor section. Let's see if you can generate some letters.

Page 7:Sports page is weak. We need big headlines and big photos.Photo by Artie, good! Volleyball story was very well done. Where are volleyball photos?

Page 8: An interesting features page, to say, the least. Good effort on graphics, but we can do better. Sabrina's photo was excellent.

So, who gets KUDOs? Well, we can't go wroing with the rainmaker. KUDOs goes to Mary Beth Cleavelin. Great story, good sources and well designed. Good job Mary Beth. We missed you last spring semester. So, you're on the pot for $100.

KUDOs Sept. 1 issue

Our venture into social media via our Plan 21 Project is off to a great
start thanks to the efforts of the Football Online Reporting Team
(FORT, ha) for the Javelinas football opener last Saturday against nationally-ranked Delta (Miss.) State.

Behind the leadership of David Brott,
online editor, and the supervision of new journalism instructor Don
Fisher, the team was able to give us quarterly updates on the progress
of the game. Those updates included photos by ArtieLeal, quarterly narratives by Adrian Trevino, and game and summary reviews by Mark Molina. In addition, David Brott
downloaded quarterly stats. It was a good solid package. As a result,
our hits from last week went up from 50 the previous week to more than
500.
Well done FORT. And, to make it better, theJaveinas won, 28-17. Go Hogs!

As for the Sept. 21 issue, it was another strong effort for this early in the semester. The experience of staffers like Angela Palacios,
Jaime Gonzalez, Tania Garcia, Erika Hernandez, Carlos Alvarado, Edwin
Vasquez and Katrina Alejandro came through and the enthusiasm of new
staffers like AmandaMarcum, Mary Beth Cleavelin, Caludia Garcia and others really showed.

Page 1 - Nice reader at the top. Poor photo with it. SGA
election story well done. Too bad we could not promote it more. Mark's
game story was excellent effort. Lead photo great but not ours. Please
do not run photos that were not taken by our staffers.
We probably needed a mug of Upshaw. Hughes/Gines story well done. Teasers at bottom need to be fixed. Too many, too small. Chose 3 or 4 at most.

Page 2 - Nice teaser at top. Focus On Us weak. Weak photo. Weak play. Serna story solid and also good photo. Well done. Erika's column is "bitching." Ha. Bottom of page too great.

Page
3 - A very nice, very modular page. Lead BAP a little too far down the
page and was too dark. Every B&W photo must be lightened in Quark
or PhotoShop . Okay? the lead headline on the Blackboard story needed to
be bigger at top and smaller at bottom. We also needed info box
explaining whatBlackBoard truly is.....but not bad. Engineering story was well done. Lots of quotes and good info.

Pge 4 - Lead photo needed to be cropped. Girl eating popsicle cute but, not needed. Ice Cream social and music students stories were well done. James Guidry play was good but what was he doing? Not good! Jennifer sold lots of ads and they were pretty. Good job, Jennifer.

Page 5 - Can't read teaser. Needed to lighten backgroun. Flutist story well written and color helps here, but the Stop, listen in . . was hard to se.
This was a good idea. Let's play with it. Life Wellness picture very
good (good job), but tell my what it was? Why did they win. It needed
more info.

Page 6 - The lost page surfaces. Through no fault of
ours, the printer ran the wrong page, one from last week. We got 500
copies of the do-rights and it looks very good. Lots of good stuff on
this page. Amanda, wow! Jaime, double wow, wow! Claudia, excellent.
And, to boot, a good editorial by Jennifer, I believe.Laout is okay. It's modular. We need some letters to the editor. You guys are not controversial enough. Ha.

Page 7 - Sports page is good, not great. Nice story on top. Good use of archved photo of Vball girls. Jump needed to be in two columns and it doesn't look like body text. Is it? The charticle on the Javelina Game Day needs more info like season records, last week, etc. Can we do this?

Page
8 - This needed to be a photo spread. And, the headline at top needed
to be bigger, Bigger, BIGGER. Nice stories by both Edwin and Mary Beth
and good, strong photos by Amanda and Artie.

Overall, guys y gals, good job. A nice issue.

KUDOs....everyone, as usual did well. But this week we must give it to the Football Online Reporting Team. So, KUDOs to David Brott, Mark Molina, Adrian Trevion, Artie Leal, Amanda Marcum and Angela Palacios. Oh, give ol' Don Fisher a big ol' pat on the back. Well done.

Off to a great start in Fall 2009 - KUDOs go to Adriana Garza, Jennifer Garcia, Mary Beth Cleavlin and Claudia Garcia

We are doing so many new things this semester as we adjust to the changing media landscape that I will keep this critique short and sweet.

First, welcome back to Texas A&M University-Kingsville. I hope you have a wonderful year and an enjoyable communications/journalism experience. We expect great things from you as you learn the nuances of the new world of communications. We expect you to be serious students and journalists/communicators. We want you to know that you represent not only yourselves and your family and parents, but also the legacy of many great South Texan staffers who have come before you. The South Texan has regained its reputation of being an informative, intelligent tool of communicating with our students, faculty and community. We will not tarnish that reputation. Understoods.

As I write this on Saturday prior to the first football game of the season, I can't help to be proud of our first two issues - The Back to School (BTS) edition and the first South Texan of the year. Wonderful job.

Angela Palacios, our new editor, has taken the proverbial bull by the horns and, with the help of key staffers, has overseen the production of two quality issues. A special thanks to all who showed up early to help Angela.

Now, let's look at the two issues.

The BTS issue was solid with good information, especially for incoming students, and some key stories that tell the story of our university from a historical perspective. It was a key component on our WIIFM efforts. What's WIIFM? It stands to "What's In It For Me?" That's the question every reader asks as he or she picks up a print newspaper or visits a website. Definitely, we had information that filled that need in this issue. So, good job. Let's keep WIIFM in mind as we produce each edition of The South Texan. I was, however, not as pleased with the design. It was too "common," for lack of a better description. In particular, I feel like we missed a chance to have outstanding layouts in athletics and traditions. Still, good effort.

We also had some label heads (i.e. "University Traditions"). Every story needs a clear distinct headline. The cover was excellent, but a little confusing. The use of color throughout, well, excellent. Good planning on that part.

One of the highlights of this issue was the advertising. We sold enough ads to pay for almost half the issue. The fact that we started late in the summer to sell this issue and we wound up with a good package is commendable. The ads were sold by our new and very efficient advertising manager - Jennifer Garcia. This was facilitated by the work this summer by our Publications Lab Director Adriana Garza. Adriana sent out letters to prospective advertisers and answered many of the early phone calls before Angela and her staffers arrived. Not only were the ad sales "good" for the BTS issue, this has set the standard for the rest of the semester. So, who gets KUDOs? And, what is KUDOs?

KUDOs is our weekly effort to recognize outstanding performances by our editors and staffers. While there were many good performances in the BTS issue, the work of the advertising team was exemplary. So, KUDOs go to Adriana Garza and Jennifer Garcia. They are in the pot for a $100 scholarship which will be given out at our "15" Party at the end of the first semester. What is a "15" Party? It's a mid-year celebration of our excellence. In journalism, the No. "-30-" has traditionally meant the end. So, therefore, "-15-" is the midpoint and we use it to celebrate the end of our fall semester. Congratulations to Adriana and Jennifer.

Now, for the first issue. Good job. This is as solid a first issue as I have seen in the past three years. Package on front page was excellent. I would have preferred to use the photo with the dad as the lead photo, and bigger. I really didn't like the top photo. It was unflattering and did not really tell a story. All photos must tell a story. The "reader" - that's the story at the top of the page which must never be deeper than 3 inches - was very appropriate. We had a solid picture of Dr. Tallant. I would have like a quote out, but this worked. The story on the Bishop Hall cafeteria had solid photo but it was dated. When we have a file photo we must say so and not fool the reader into thinking it was taken this week. The story on Upshaw was a good touch and definitely deserved front page play. The convocation story, for some reason, was lost. Why? Do you think it could have used some art work to attract attention? Don't know. This is one incident where the editors must look at the layout and say, "Hey, how can we improve this?" But, hey, this works. Nice.

The inside pages are very nice and I think we have a good design with the teasers at the top. Page 2 is a little "grey" at the bottom, but has some excellent stories and art at the top. Erika did a good job with her column. Page 3 had some interesting WIIFM type stories and good, solid layout. Photos are a little weak, in particular the photo of the band. Certainly we can get better photos of "bandies." As for Dr. Gandy, well, we did the best we could. The "Doggone It" headline works. It was almost cute. I don't like cute. Page 4 had useful information, but again our photos were weak. The freshman dinner photo barely worked. Editorial Page solid. It had a good pro and con feature, which I don't like. I want us to have opinions, even we ruffle some feathers on our own staff, including mine. Angela, nice work on column. Mark, your column had some nice point but make sure you write, re-write and make it as good as you can before our editors see the final product. You made a good case of TAKS being "meaningless." Sports page was a little weak but you had little space and not enough action - yet. Action starts this week and I can't wait to see next week's issue. Oh, guys, on sports page, do not use Sport Information material unless it's a last resort. We write our own stories. I don't want this to happen again. OKAY?

Finally, PLAN21 is off and running. Mr. Fisher and his crew have planned some excellent elements for our first football game coverage. We will have quarterly photo and stats updates as well as running reports on progress of the game. In the meantime, we're tweeting, MyFacing and MySpacing (whatever?) and using social media well. A key to this Plan 21 effort is the work of David Brott and Noe Longoria. Good work by both and, I guess, a hearty congratulations to Don Fisher. We welcome his expertise in this area and looked forward to great accomplishments in this area.

KUDOs for the second issue? We had many outstanding efforts, which is what a staff is all about. Mary Beth Cleavlin had three solids stories (including a solid editorial on healthcare). Mark Molina had a front-page story and a column, Carlos Alvarado and Edwin Vasquez both had solid pi (pi in itals is short for page 1 in journalism) stories. Tania's story on the comedian and her layout on page 2 showed her hard work and passion. Sabrina Salinas again had a good "Green Tip." Claudia Garcia had a good story on the "bandies" being "Zepped" and another on the freshmen dinner with the president. Jamie Gonzalez had the greatest story of all on some perro named "Bandit." Wonder who it belongs to? He also had a solid editorial on healthcare. So, it's difficult to pick one district winner. Still, because of the passion that Claudia Garcia showed and the commitment Mary Beth Cleavelin showed upon her return, we are going to honor both these staffers. All of you did well on this first issue, but Claudia and Mary Beth just had a little edge. Congratulations. You are both in the pot for the $100 KUDOs cold cash scholarship during our "-15-" party.

From myself, Mr. Fisher and Adriana, thanks for your effort.